Examples of psychographic marketing. As todayâs consumers expect a business to understand their needs, knowing the psychology behind your customers is key to offering personalized experiences.. Itâs different from behavioral segmentation because it draws out the motivations behind behavior, rather than tracking the ⦠for cluster based segmentation using psychographics. This classification is commonly known as Psychographic Segmentation. We propose you the Psychographic Segmentation that we find most useful: Psychographic Segmentation. Psychographic segmentation variables with examples There are three main psychographic targeting variables, each of which is broken down into subcategories. Psychographic segmentation is a method of defining groups of consumers according to factors such as leisure activities or values. The first stage of the customer journey, awareness. Lifestyle: How people perceive life and how they live it. For example, Massachusetts General Hospital has used psychographic segmentation with automated, digital communications to reduce hospital readmissions following a type of spinal surgery. They also made McDonaldâs as a place to relax and even for entertainment. In our previous article on customer segmentation examples, we gave examples of demographic, behavioral, and psychographic segmentation. Yet, only 33% of companies using it say they find it significantly impactful. Psychographic segmentation breaks down your customer groups into segments that influence buying behaviors, such as: beliefs, values, lifestyle, social status, opinions and activities. is essential to addressing their needs. Psychographic segmentation and lead generation are part of a complex world. The specific objectives are to: (1) Determine the relevant psychographic dimensions which can be used to (2) Develop descriptions of the major psychographic clusters in market. 13 (3) Determine the relative sizes, media habits, and other characteristics of ... Psychographics example . BMW and Mercedes make relatively similar cars. Awareness. A big reason being that many companies depend solely on traditional approaches, such as geographical and demographic segmentation.. Thereâs no denying that knowing your average customerâs location, age, gender, etc. NetMBA explains that such divisions into market segments are the basis of targeted marketing, but they are different from mass marketing, which employs a ⦠According to Wikipedia, psychographic segmentation is defined as âthe study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.â What a mouthful! You can use psychographic marketing throughout the entire customer journey, from awareness to retention. Psychographic segmentation is a confusing notion for many marketers. We compiled some cases of psychographic digital marketing done right to help spark some inspiration for your strategy. In psychographic segmentation, McDonaldâs has adopted itself according to the convenience and lifestyle of their consumers, for countries has a huge vegetarian population McDonaldâs came up with a different and new product line which includes items like Mc Veggie burger. This is why marketers have been looking more into the science of consumer behavior and psychology to determine the best ways to create engaging ⦠Psychographics are the psychological characteristics of your ideal customer. Once youâve segmented your customers by the traditional age, country, gender, etc., you should now be able to take this one step further. 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