The brand featured as part of Cadbury’s sponsorship of Coronation Street, where people play jokes on each other whilst they share a tub of Heroes. Octagon, a sports and entertainment marketing company, also works for Cadbury-Schweppes, Snapple's parent company, Mr. Thompson said. A spokesman for the firm said: "Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. In October 2007, Cadbury defended spending an estimated £700,000 to ensure its drumming gorilla advert was the last one played before England's semi-final. On the strength of digital purchases alone, it reached No 14 on the UK singles chart and No 9 on the UK Download Chart. Thirteen classic ads are featured in the gallery above, and videos for many of them are featured below, as well as the stories behind them. At last, the glass shatters and the butterfly is free, proving, clearly, that "change is possible" and that "hope is power". And even when a brilliant idea is beautifully scripted, there’s cinematography, editing, music, the weather, dwindling budgets, tighter restrictions and, in the worst cases, distracted viewers. 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It's not the only time Cadbury has caused controversy. CADBURY SCHWEPPES BUYS … Cadbury’s ‘Fence’ is the ad that’s hitting the spot for me. Cadbury’s ‘Fence’ is the ad that’s hitting the spot for me. Marmite can help you decide, The perfect elements for an award-winning TV ad, On the money: how Lotto hit the jackpot this month, Lotto wins the jackpot in TV creativity award, How Virgin Trains used humour to bring their customer service to life, Virgin Trains' speeding chair comes in first in TV creativity award, Behind the bar: How Sipsmith crafts the perfect gin, The TV ads that get Stu Outhwaite-Noel's blood pumping, Read all about it: how The Times and Sunday Times got animals into Parliament, Animal magic wins TV creativity prize for The Times and Sunday Times. The facility in Johns Creek, Ga., opened in October to its first 14 residents, six years after Mr. Thompson co-founded the nonprofit Champions Community Foundation to begin financing the project. Inside the furry suit was American actor Garon Michael, who also played apes in the Planet of the Apes and Congo movies. FIRST CADBURY TV ADVERT. Tweet us @ThinkboxTV using #Thinkboxes and view all the previous winners at www.thinkbox.tv/thethinkboxes. 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