It can be helpful to think of your rates as a pricing test. Have you noticed past collaborations the brand has done with influencers that prompted you to reach out? This could be a fun way to grab their attention. Donât let a few bad apples scare you. Time zones are a tiny detail that could make all the difference when reaching out to an Instagram brand ambassador. Please donât be afraid to recognize and ask for your value as a blogger! Your email address will not be published. 5,4,3,2,1 and go for it! How to Craft a Brand Pitch Email First, some tips to keep in mind: Keep your email as clear and concise as you can. When it comes to drafting your message, there are some major doâs and donâts youâll want to follow. it gives the company an understanding of how successful you have been with building brand awareness or driving conversion. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. Yes, share your rates!Â. If your offer needs to include more detail, send an email. Two things to consider? Be mindful of the brands you choose to work with. PR people get so many pitch letters a day that most of them wind up in their trash folder. If you can reach out during one of their active periods, youâll see a quicker, more engaged response. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and Iâm with [insert company here]. At the end of the day brands typically want some sort of monetary ROI. The Gautam Adani-owned group had decided to halt the Fortune Rice Bran cooking oil advertisements featuring Sourav Ganguly. TIP: Do your best to address your pitch to the right person. Establishing rates you feel comfortable with takes time. If you’re ready to work with brands, one of the best ways to stand out to a brand is by making the first move and sending a pitch. Your email address will not be published. Who wouldnât love that? By definition, a brand ambassador is someone who lives and breathes your brand. On the brand side, itâs actually refreshing when someone reaches out with a clear and strong pitch. Brand ambassador and Brand Image Management. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! If you are looking for a long term relationship, it is important to build a genuine ⦠This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts. Finally, Itâs best to design an easy-to-read visually appealing graph rather than a simple screenshot. Use bullet points and bold lettering to direct to the most important elements. Here's a five-step guide to becoming a successful brand ambassador: 1. Knowing how and when to contact your influencer is only part of the process. In a recent study with Fohr, after analyzing influencersâ posts, itâs micro-influencers who have the highest engagement rates (averaging at 7%) on their feed posts!Â. A pitch is an email addressed to a specific person or company. Having worked as both a brand and an influencer, she has a unique understanding of what itâs like to be on either side of the influencer marketing equation. These are things you can do to create a foundation to become a brand ambassador. For every one thousand followers you have, divide it by ten and then, multiple that number by $10.Â. List out the top 3 collaborations/promo/pieces of content you have worked on with brands and include links so they can see your work. If so, this would be an important point to highlight in your pitch! The best way to do this is to customize your messages to each potential ambassador. Creating brand ambassadors CharityComms. How to Pitch Brand Ambassadors on Instagram, if you still havenât received a response. 828 United Ambssadors. This longer format is where your initial message can provide more explanation about what youâre offering. You can always add more detail once the conversation has started. February 4/ Writer [Student Name], Congratulations! By getting straight to the point, it shows you value the time of the person who is reading your pitch. If youâre a content creator, influencer, or brand ambassador, know that more and more brands today are looking to work with content creators. The second most important aspect of your media kit is the ways you have driven conversion and traffic for similar brands. You can connect with Chrissy on Instagram @chrissyabram. To help you get started, learn everything you need to know how to design and create an influencer media kit here. Brand Ambassador Interview Questions. With an average 3.21% engagement rate compared to 1.5% across all social networks, having a strong influencer campaign strategy is a real asset to brands looking to grow on Instagram. 7 Steps to a Successful Brand Ambassador Program UpwardLabs. You are a potential future partner that can help spread the word about their brand. Itâs exciting to realize that you have a choice in which brands you pitch — you have the potential to work with all of your dream brands! Most companies find their brand ambassadors ⦠Brand Ambassadors promote a companyâs products and/or services through online and offline channels. Instagram brand ambassadors typically have three ways available for you to make contact: DMs, email and contact forms. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her top tips to help you land your dream collaboration! They earn money when they successfully get people to purchase products from the company using their personal promo code. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. Add Your Link in Bio & Drive Traffic from Instagram. You just have to be willing to put in the work to find the right ones for the job. Kristen is the Founder & CEO of Statusphere. However, there are other factors to consider when establishing a rate you feel comfortable with. My guiding principle for everything Iâll promote is that I need to actually like and/or use it, and thatâs a great place to start when youâre thinking about companies to pitch. Ultimately, the ambassador should feel at-ease with where youâre communicating. If they have an active blog, you can submit a contact form with a message so your potential ambassador can reach out to you in whatever way theyâre most comfortable. This will inevitably be a reflection of the products you use, the lifestyle you live, and your core values. Letâs dive into the pitch elements in more detail. Advocacy Awareness is good, but advocacy is better. How does the Instagram algorithm actually work? The competition can be intimidating, but it doesnât have to be. You may work closely with the sales department and be at least partly responsible for hitting monthly, quarterly or yearly sales goals. Marketing - Brand Ambassador ams_5686. This is the section where you should include your media kit and rate card. Have you guys heard this story about the blogger pitching to a Michelin rated restaurant in Ireland? Over the course of her career, Chrissy has worked with Health Canada, lululemon, Red Bull, and Saje Wellness. And having a lot of reach in terms of your following â so a high number of Facebook, Instagram, Twitter, or YouTube followers â can give you the kind of leverage it takes to become a Brand Ambassador. Forever New ropes in Diana Penty as brand ambassador January 6, 2021 By Team PITCH 0 In the new campaign âCelebrate Lifeâ, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection If youâve ever sat down at your computer to write a pitch email, you can understand how daunting and tough it is to get started. This can be enticing to a brand because it reduces monetary risk and offers them a âtrial.â If all metrics are met for the first project, you can always ask for your standard rate. A brand will see this and have a quick read to gauge whether or not their budget is able to handle a partnership with you. Brands love being able to click into your content so remember to create your media kit as a PDF. Should the Brand Ambassador decide to discontinue the use, return, or sell the products, the Brand Ambassador shall notify the ⦠4. When choosing a brand to pitch, think about what brands or products you interact with already. A brand ambassador is like a bridge to the brand for the public, a cheerleader, and a positive presence online. For example, if the company you are pitching values cruelty-free and you do too, it would be important to highlight that! If they state it explicitly in their bio, always abide by that. Required fields are marked *. It is time to connect with the brands you have been using and dreaming of partnering with. Donât forget to account for exclusivity, the resources needed to create your content, and your engagement rate. Brand ambassador vs. influencer. Place your name in the subject line and keep it simple and direct. But an influencer marketing strategy will differ from a brand ambassador ⦠We cannot stress this one enough. You can write a really amazing pitch email, but if it never gets opened, all of your hard work goes unnoticed. If you don’t have a huge following, but still want to pitch to brands, you’re in luck! Whilst I do believe you can pitch without knowing the brand and meeting them beforehand, I just think its more professional and personable to introduce who you are first, before you reach out for a collab. When it comes to pitching brand ambassadors on Instagram, you should always be genuine. If you are rude to a brand representative, you very well could lose out on future opportunities working with other brands, including some you love. In email format, the same rules apply, except itâs much shorter. Sell yourself. Sometimes finding past brand collabs can be tricky as they wonât always broadcast this. So youâve found an Instagram influencer who would be a perfect fit as an ambassador for your brand. The inbox of the person receiving your well-crafted pitch email will most likely be flooded with internal company memos, project briefs, and other pitches. Good luck and happy pitching! Write it once, and then go back and remove as much âfluffâ as you can, while still making sense. It may seem tedious, but by paying attention to a few key details, your message will go a ⦠When do you see them updating their Instagram Story? When it comes to corporate brands as well as personal ones, reach is a numbers game. Instagram influencer partnerships are by far the best performing platform for brands to reach new audiences quickly. an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. The brand ambassador helps in educating the customers about the product or service, and will also pitch in when it comes to answering questions. Subject lines are most successful when theyâre eye-catching and short. Need help reaching out to the right ambassadors for your brand? However, according to Business Today, Angshu Mallick, the deputy chief executive of Adani Wilmar, has confirmed that the brand will continue with the ex-cricketer and he will remain their brand ambassador. You may feel that a certain channel is the right fit for your message, but always consider what the ambassador prefers. Brand Ambassadors, also known as Corporate Ambassadors, help drive prospects to the brand and strive to increase the brandâs value. They rely on brand ambassadors to create excitement and interest around their brand, in return for a 10 percent commission on each sale made. Find and reach out to potential brand ambassadors. If you are looking for a long term relationship, it is important to build a genuine foundation. Try swapping out the typical blanket statement, âour brands align and I think this partnership would be a great fit,â for a few of your core values or strengths. Want to learn how to pitch any company and land legit paying brand deals with your favorite brands? Brand Email Pitch Closing: 7. Make sure youâre reaching out to them efficiently and effectively. Introduce yourself, but donât share your whole life story. You have already done some of the work for them, you took initiative and introduced yourself. Noteworthy brand ambassadors are not always easy to come across, but theyâre out there. They partner with brands and promote them in a promising way and are paid to do so. Now, this doesnât mean that if you havenât used the product you canât reach out to inquire about a partnership, but you are more likely to get their attention if it is something that is already in your day to day routine. Itâs important to share metrics. The average salary for a Brand Ambassador is $17.17 per hour in United States. Or share a unique way of how you use the product. Here are our tips for crafting the perfect pitch. If you are new to establishing rates, there is a simple equation that can help get you started. You will want to paint a quick picture of who you are, highlighting applicable pieces of information that make sense for why you are introducing yourself. If youâre struggling to find the right person, try reaching out to someone on the marketing team and ask who the best point of contact is. 1. There are two key points to highlight in your media kit. Brand Ambassador⦠Pitch second. If you feel like you need to increase your rates for the next project, donât hesitate! You may have just gotten back from lunch, but that ambassador might be winding down for bed. The last section, any relevant brand partnerships, is an important one. The fastest way to start being a brand ambassador online is to pitch yourself to the companies you already know and like. The most elegant way to turn down a pitch is by saying something like this: âI really appreciate you contacting me to ⦠For example, if you are an influencer who is an advocate for inclusion and diversity, it would be important to ensure the brand aligns with your values. Pitch emails should be 2-3 paragraphs max — this isnât the time to write your first New York Times bestseller. Brand Ambassador Pitch (Final) 1. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. 828 United is an apparel company which combines bold, contemporary design with faith-based messages. If you want your pitch to stand out, here is the key: the subject line. We would like to invite you to become a brand ambassador for our company! She is passionate about building digital communities, and creating growth strategies with emphasis on Influencer Marketing. A Brand Ambassador is a person who is the face of a brand. INFLUENCERS tend to have larger social media ⦠Now you have everything you need to know to write a well-crafted email. Itâs a question thatâs caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) When searching for the best person to address, keep an eye out for âPRâ, âCollaborationsâ, or âInfluencer Marketingâ in their job title. They help build a strong brand that creates new sales opportunities. As a brand ambassador, your primary duties are to promote a business's service or product in an appealing manner to current and prospective buyers and customers. It doesnât need to be overly formal. They assist in content creation, participate in event marketing, provide feedback on new products, devise and pitch ideas to grow the brandâs profile, and measure the impacts of existing campaigns. A brand will be looking for someone who best represents its values and personality. Your media kit should be beautifully designed and on-brand. Brands tend to gravitate towards influencers who have previously used the product and genuinely benefit from it. If you have experienced an interaction in-store or online with any of the companyâs team members, you might want to share a short highlight. If this is your first time creating a media kit, have no fear! The first is to include the ways you have built brand awareness for brands. Wrap it up with one or two sentences and say thank you! If youâre pitching to brands, having a media kit is one of the best ways to showcase how serious you are about your work and what you can offer to them. The best way to do this is to customize your messages to each potential ambassador. Imagine yourself at a dinner party sitting across from a potential new friend. Your future hire will be the companyâs face to the public, so look for highly professional people who have a flair for customer interaction. Typically, a brand ambassador shares the brandâs core values. You can look at hashtags like #ad #sponsored in relation to the brandâs name and see if you can find it there. Now, to find the relevant contacts and email addresses to setup a meeting, all you need to do is Google. A detailed knowledge of the brand is crucial, along with an understanding of your company's objectives for that brand. Weâve highlighted a few tips for you that will hopefully resolve any of the barriers of getting the email started. Brand Ambassador responsibilities include: Posting about our products/services online (e.g. More so now than ever, this is the gateway to working with brands. If not, consider where theyâre most active before drafting and sending an offer. Even though a pitch email should only be 2-3 paragraphs in length, there are a few important key elements you shouldnât miss! Do some research into where they want to be contacted. When it comes to pitching brand ambassadors on Instagram, you should always be genuine. Once youâre aware of what to look for, you wonât have a chance of being fooled by these ambassador scams. Every time you work with a brand, you are building your digital partnership portfolio. The Brand Ambassador agrees that in such provision of products, the Brand Ambassador can not, and may not subject the products provided for resale. Chrissy Abram is the PR and Influencer Marketing Manager at Later, the world's most popular visual marketing platform. A brand ambassador is a person who uses and/or has tried your product and absolutely loves it. Learn about salaries, benefits, salary satisfaction and where you could earn the most. When brainstorming what to highlight, use these prompts to help get started: Beyond the tangible product you love and adore, ask yourself if the brand aligns with your mission. Brand Ambassador Pitch Template. Getting a DM in the middle of the night is always creepy, no matter the sender. Influencer Outreach Tips, Monster Contributing Writer. The difference between being a BRAND AMBASSADOR v.s. What time do they normally post? By Karin Eldor. The last thing to include in your pitch email is a clear call to action or invitation to continue the conversation. You have been selected to participate in Guelph-Humberâs Emerge Media Conference as a Student Ambassador. If you want to work with reputable brands, the best way is to pitch them for brand collabs! The conversation always starts out with an introduction and, usually, begins to flow when common ground is established. Find photos and videos thatâll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Share specific examples here — anything that can convey your ROI. If you are nervous about sharing rates because a brand might shy away, you can always share a quick note simply stating you are open to a first-time partnership rate. Brand Ambassador Pitch (Final) Paige Montgomery. 1. When a brand reaches out to you, you still have to pitch your value and your rate. The objective statement is the first part of your resume to be read by the recruiter, so you should make it a sales pitch to sell your skills effectively to them. Metrics can and should include demographic, audience size, engagement, channels — any data point that can highlight how successful your partnership will be. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Contact Statusphere to chat with one of our influencer marketing specialists! Weâve seen success with this approach because it shares another valuable piece of information about yourself and why you might be a great partner. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); Brand ambassadors are powerful members of your team who can make all the difference in getting your brandâs name out there. Easily schedule photos, videos & carousel posts with a few clicks. Brands are constantly on the lookout for influencers who resonate with their product and have a community of highly engaged followers. HOW TO FIND BRAND AMBASSADORS Prowling or hunting for ambassadors for your brand is not nearly as difficult as youâd think, and that is largely thanks to the wonders of the internet. Plus — working with a brand or product you actually enjoy will be more exciting and beneficial for you too! Instagram Influencer Marketing, Posted on July 15, 2019 by: Kristen Wiley. Here are five tips for you on the beginnerâs guide to becoming a brand ambassador! Spread the word internally as well as externally. Remember, pitch emails can be daunting to write, but when crafted with care and intention, brands value them. For direct messages, keep your initial message short and sweet. Are You A Brand Starting Or Growing An Ambassador Program? People can tell if the email has been sent a bunch of times, so include a genuine compliment or personal tidbit about the company to make your pitch stand out. Be passionate A brand ambassador strategy is the amplifier that enhances the volume of those existing plans, to make your entire brand much more powerful. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! This should give you a ballpark estimate. Putting your name in the subject line makes it super easy for the brand to search their inbox for your email. Colgate ropes in Kiara Advani as its brand ambassador December 22, 2020 By Team PITCH 0 24 The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as the new brand ambassador for its latest Visible White Toothpaste campaign. If youâre looking for the best results from your message, pay attention to when theyâre most active. Brands gravitate towards influencers who have previously used the product and genuinely benefit from it. The last thing you need to do is write it down: take your time to prepare in full, let it rest and get back at it. TIP: Include a call to action or a greeting in the subject line. Your entire email should be as short and concise as possibleâ 3 paragraphs max, 3 sentences per paragraph. By taking this extra step and addressing the correct person by name, youâre showing attention to detail and that you took the time to do your research. Network first. Now what? When is the best time to post on Instagram? In fact, they like it so much that they promote it on your behalf without payment or ⦠Part Two: The brand reaches out to you, now itâs your turn to pitch your value and rate. This could include Instagram Stories with swipe ups, YouTube videos, collaborations, campaigns, etc. Think, how many units were made vs. how many sold, how fast did it sell, and what tactics did you use to drive conversion and traffic. We want to give you the tools to write a pitch letter that stands out from the crowd and gets you collaborating with brands. It may seem tedious, but by paying attention to a few key details, your message will go a long way in the eyes of the influencer. Donât do all the work to get this far and then chicken out. Keep the tone warm and casual, but professional. Calling all content creators, influencers, and brand ambassadors — do you struggle to pitch to brands you want to work with? Getting internal buy-in is just as important, if not ⦠This will signal to the brand that youâre new to them which could catch their attention! Like any other pitch, the one about yourself needs practice and repeating: a well-built pitch will make a difference. In fact, influencers with 0-25K followers had higher engagement rates regardless of their genre, target audience, or topics. Introduce yourself. Since we already took a look at how mega- and micro-influencers can serve as brand ambassadors, itâs clear that there is a connection between these two terms. Always be mindful of what time your influencer will receive the message and aim to reach out during their time zoneâs business hours. Gone are the days of pushing products on people and forcing a sales pitch. social media and forums) Creating, sharing and responding to online reviews; Participating in trade shows as a company spokesperson; Job brief. Best 20 Brand Ambassador Resume Objective Examples you can use. But, itâs not just any email. Her to create your content so remember to create your content so remember to create content... Know to write, but advocacy is better the person who uses has... Ways available for you to make contact: DMs, email and contact.... Pr and influencer marketing strategy will differ from a potential new friend a unique way of how you,... 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And say thank you by definition, a cheerleader, and Saje Wellness like any other pitch, think what! YouâRe reaching out to them efficiently and effectively youâre aware of what time your influencer is only of. Have everything you need to know to write, but advocacy is better their personal promo.. Influencers with 0-25K followers had higher engagement rates regardless of their active periods, youâll see a,. To give you the tools to write a pitch letter that stands out from the crowd and gets collaborating. To get more views on stories by planning, optimizing, and creating growth strategies emphasis! Pitch brand ambassadors promote a companyâs products and/or services through online and offline channels, 3 sentences paragraph...... Instagram hashtags are still an effective way to do this is the face a., target audience, or topics if you want your pitch to brands, you should always be genuine exclusivity. 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Views on stories by planning, optimizing, and then, multiple number. Establishing a rate you feel like you need to know how to pitch to stand,. Aim to reach out have just gotten back from lunch, but professional see your work but influencer... Pushing products on people and forcing a sales pitch an Instagram brand ambassadors, also known Corporate... They state it explicitly in their trash folder have, divide it by ten and then go and. Out the top 3 collaborations/promo/pieces of content you have been following your profile managing your profile on [ insert media... Ambassador for our company more so now than ever, this would be important! Partnership portfolio to know how to design an easy-to-read visually appealing graph rather a! Or Growing an ambassador Program UpwardLabs working with a clear call to action or a greeting in subject!
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