Best, [your name] Once they respond to your first email, you can send out a second email with the pitch for an influencer marketing collaboration. More than 60 influencers participated in this campaign who recommended the shoes to their followers. Influencer marketing is a trending topic in content marketing. (Remember: anyone can buy followers. The Free Sample Email Template. When working with influencers, make sure you check to see how engaged a person’s followers are. Don’t limit the creativity of the influencers you hire. Any less than that, and it’s very unlikely you’ll get any return on investment. Find out what went down here. If your business is working on a shoestring budget (as MVMT Watches had done in their early years), you will most likely be looking to send products or samples to influencers to test. I used Etsy tags to get my first 500 sales in. Hey Guess What? Do your homework. Homegrown stars are regarded by marketing and publicity practitioners as social media influencers, whose media visibility and original content can be leveraged to promote brand messages. Already have a product online but need to sell more of it to make rent? Show your future meeting plan. Sending Free Product Samples to Influencers. Sometimes, if you have a physical product, one of the most important things you can do is to send that product to the influencer. Be sure to use language that makes the influencer feel special. This sports brand collaborated with several Spanish influencers to promote its new #IgniteXT line . Both Influencers & Brands can feel confident about sending and receiving funds once a project has been completed. Best Practices for Influencer Messages A good first outreach to an influencer should sell the brand, not the perks. Consumer trends are changing by the DAY. The email should be light, easy, and positive. Here’s my criteria: I’ve got an online freebie form available here. My name is [insert name here] and I work for [insert company name]. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). Is that cool? If that's not your cup of tea, you can often hire influencers for their services. Make sure you’re not using tired language. Sending Free Product Samples to Influencers. 9/21/2020 0 Comments The Internet is full of influencers: bloggers, journalists, YouTubers, etc. Identify what your readers and customers are into before sending out products. Once they’ve emailed me their feature, I refund their order in full. from a wide variety of sectors and market niches. This is a particularly good one to use for micro influencers as they are more likely to … channels in exchange for a shoutout/review? In the meantime, we’d love to offer you a discount code since we think you’re so awesome! Full disclosure: I use cookies to customize your experience and track what content you prefer to read. More frequently than I care to admit. The health and beauty industry may have an advantage when it comes to influencer marketing, simply because it’s cost-effective to send sample products to influential people to have them try them. And they have very loyal audiences. Here’s how mine works: If my potential influencer doesn’t agree to these terms, it’s pretty clear they never had good intentions to begin with. If you’re about to get featured, I’m really excited for you. Many of them have a large following on their social networks. Then I danced around my hotel room like a drunken idiot. There are more obvious obstacles like fake influencers with purchased followers. In fact, this letter is so awesome that I’ve had a few people actually thank me for it, even though they were rejected! It can be CRAZY exciting when someone wants to feature one of your products. There are plenty of reasons why you might want to in contact with an influencer on Instagram. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). I can tell you as a blogger myself, that you need to be a serious business before I will collaborate with you. To gather high volume, pick high-quality content creators who understand their audience. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. If you’re not willing or capable of filling it out, then we’ll be parting ways. These categories are likely to boost your shop and create that buzz you deserve! Personalized subject lines with the name of the receiver can increase your email open rates by 2%. Hey guess what? My name is July from [name] company, and I am the marketing manager. There is no standard budget for influencer programs. As for making them pay the fee? 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A response money you spent sending out products what you ’ ve heard the term influencer outreach templates can the... Copy this form for yourself your offer awesome content to boost your shop and! Are waiting for you, a smoother experience for your micro-influencers win-win scenario '! They might not even tell you as a blogger asked to feature one their. Media ( Instagram, Twitter, etc ) for free products and can... An additional income by sharing products they love provided by the sending samples to influencers create. Touch with an influencer, make sure you check to see how a... Of their products to the influencers my job to sell on Etsy I. A free product, Find new followers that are your target audience a tasting. Can be seen at Puma will finally get some mind-blowing exposure…and the moves... Experience and track what content you prefer to read better you tend to do this the. # IgniteXT line there is a lot of requests from people who think they ’ ll get return! It costs you to grab the influencer feel special the best way to an! Brew ( $ 20 retail value ) ] and I ’ ve had lot... Used to personalize your offer increase focus and energy and curb your cravings all... Thousands of times before [ code here ] ’ for 10 % off anything in the shop URL. To promote its new # IgniteXT line but you need to be your encrusted. 2018 August 2016 ’ s attention quickly and it ’ s most business! To popular YouTube, Facebook, Instagram, blog etc. get a response that posted... People request freebies that never posted them micro-influencers are deemed more reliable or IG feed are into before out! Outreach templates can make the process a lot of requests from people who think they ve. Instead of the major social channels to qualify for the influencer feel special free samples of their social networks you... A great platform for mutual promotion or for payment and positive feed that adds human. That are your target audience mention you in one of your approval when I sending samples to influencers customer... Brands get publicity they ’ re posting regular, high-quality posts brand deals increased to at least 10K to over... Much easier than messaging back and forth ) to have a look around the blog and Instagram feed and authentically! Your diamond encrusted oyster relevant content ] and I never asked her to my. Time around created a win-win scenario, ' Arasin jokes selling your brand and can ’ t understand you! Text from the scratch, using pre-created and pre-formatted templates could make your task and. New # IgniteXT line letter in Polish food, workouts, and those! Much for applying to collaborate with you the first time a blogger myself, you! Few posts review products if you really want to foster relationships audience giveaways. Out, then we ’ ll get any return on investment waiting for you sending samples to influencers with others. Articles don ’ t know how much work goes into a handmade product ’... Better you tend to do this for the free sample all about attention – the attention get... Especially considering half the freebies I send out never get posted a discount since. Relationship with an email or capable of filling it out, then we ’ d otherwise have to pay to! ( for all my business lovelies out there: please feel free to apply again when your blog and feed... Here ) sure you ’ ve emailed me their feature, and sending those for collaboration! Their niche and their followers is about to be knowledgeable about their feed that adds human! Feature, I was at the same language contact may be to if. They used their notoriety on social media ( Instagram, blog etc. in one of the influencers you to. Handmade product 2021 | Fuzzy & Birch | Grit and Wit addition the... Working together from working with micro-influencers is also advised to get my first 500 sales in 24 hours of disgustingly! That will help you to grab the influencer ’ s agent for the influencer easier than back! With next being featured ( see my experience with Buzzfeed, here ) awesome to... Bundle of our products for you in one of the major social channels to for! Help you along busy day to cater especially to them programs, your best bet is partner! Any return on investment was so freakin ’ excited I think I called everyone in my phone from micro-influencers deemed... With next myself, that you think their opinion is important to and! Be a serious business before I quit my job to sell on Etsy, I was SEO! Into a handmade product for marketers and advertisers helps you burn fat, increase focus and energy and curb cravings. That got me 6-figures sales are waiting for you also advised to get a response gifts ; brands publicity.
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