Fast forward to today, and technology has fundamentally shifted the way businesses connect with customers. Just because a feed looks beautiful does not mean that content messaging resonates well with the target audience. 4. A monthly calendar is a must for all your content requirements. Let us know in the comments below. Head to industry events in the niche you’re targeting, making a note of the presenters, sponsors, and other influencers in the milieu. We saw very strong returns, upwards of 7-10x ROAS. When not writing stories about entrepreneurs and creating online courses, she can be found exploring Vancouver on foot to find the best tacos in town. Beyond the quantitative data it's our duty to provide qualitative analysis as well. Usually we assume that if someone has a business bigger than us, they won’t want to collaborate with us. If you can show up and provide exactly what they need to solve a problem for their clients, they will bring you on board.”. ...it boasts an undeniable ROI, itâs an effective tool for managing optics in an authentic way, and it perfectly plays into the ever-increasing amount of consumersâ digital spending. Content created for an awareness-only campaign will look different than content created to drive sales. The more defined and targeted an audience is, and the better relationship that influencer has with that audience, the less important size is.”. Report and Analyze Your Influencer Marketing Strategy: Collect as much data as possible to assess the success of your influencer marketing campaign. Your influencer programs can play a variety of roles within your marketing mix; whether they are supporting a large integrated campaign or leading the charge in campaigns of their own. 1. Here are a few tools to consider: Crowdly: This platform helps you identify authentic advocates who are looking to collaborate with businesses and brands outside of paid campaigns and sponsorships. Just because a feed looks beautiful does not mean that content messaging resonates well with the target audience. Using an OKR goal setting framework, here’s what Cheryl’s goals might look like: While it’s fine to have multiple objectives, keep in mind that meeting a goal of raising brand awareness will require different influencer marketing tactics than if your goal is to generate leads. We work with influencers because we like their content and know their audiences do too. 6. Influencer marketing platforms coupled with the irreplaceable human element allows us to make well-informed investment decisions based on accurate data so we can build effective strategies. Your influencer marketing content strategy therefore needs to work bearing in mind your target audience and the platforms they frequent online. Start with who you know. Webinars: Webinars are a great tool to co-create content and share to your mutual audiences. But that’s not necessarily true. Where can you lean in to increase ROI? Susana Yee of Digital Everything has also used a combination of influencer marketing tactics to market her online course: “Currently I am in the process of launching an online course on influencer marketing. In this complete guide to influencer marketing, we’re going to walk you through how to determine whether influencer marketing is right for you, the steps for creating an influencer marketing strategy, and how you can leverage collaborations with influencers to sell more online courses. A monthly calendar is a must for all your content requirements. That is a media buy and not an influencer program. Remember to keep conversations with your key influencers going, and ask them for feedback throughout this process. It takes time to reach out and begin to form a relationship with someone. 3. “The first thing you need to do is understand how you can serve their audience. Click to share on Facebook (Opens in new window) Musefind: An influencer marketing platform that helps you identify influencers looking to collaborate, and includes matching, messaging, and ROI tracking functionality. To help you stand out from the sea of people that try to get the attention of an influencer on a regular basis, follow this golden rule: never start the relationship by asking for something. A stranger asking you to share a link on social media to an article they wrote, as they feel it would bring value to your audience. Just make sure you know your funnel goals and business objectives ahead of planning your program and picking your partners! Less work than a multi-day event, joint venture webinars are also great candidates for evergreen content as you can automate and share across multiple platforms for lead generation over time. It’s a very direct way to get their attention.”, – Susana Yee, Founder, Digital Everything Consulting. Which one would you be more likely to respond to? I started to partner with influencers I have worked with on projects as well as brands I have worked with. A platform should be the first step in pulling forward a great group of potential influencers. Diversity extends beyond race, age, gender identity, or sexual orientation. An influencer can serve several purposes within your marketing strategy, whether as part of a larger project or the head of their campaign. Influence is influence, no matter the size. There are many influencer tracking platforms available, but if you don’t have the budget for one, download our free outreach tracking template to get suggested evaluation criteria and a framework to keep track of your research. At this point, you might be tempted to start cold-emailing your prospects to explore opportunities. Takeovers are highly popular in Instagram and Snapchat, but can be effective methods for other social media platforms as well. Finding the right influencer to collaborate with starts with understanding your ideal customers’ needs and aspirations. Influencer marketing expert Susana Yee, Founder of Digital Everything, offers some great tips on where to find the right influencers. The experts featured in this section have both implemented influencer marketing to grow their own businesses, as well as crafted strategies for others. These lifestyle & food influencers are inspiring pared-down holidays this year & also feature high growth rates, engagement, and multiple collaborations with big brands. Influencer Marketing Strategy: How to Scale a Business https://buff.ly/38O01Ra Learn how to research and reach out to micro- and macro-influencers, and discover what types of offers work best for influencer marketing campaigns. The best marketing strategies are the ones that anticipate consumer behavior while delivering highly-relevant content to engaged audiences. In general, there are three groups that influencers fall into. Zach Benson, CEO of Assistagram shares the importance of diversifying your investments and tracking the return on a regular basis. Boosting your influencer content brings great cost efficiencies to your program or campaign. Just as important is understanding the audiences on each social platform and looking for what types of content they like to engage with most frequently. 11. Social takeovers are when influencers take over a brand’s social channels for a limited amount of time. We appreciate Taggerâs all-in-one platform because it provides us with a comprehensive influencer marketing solution, allowing us to execute every step of our campaigns - from planning to approval, to payment, to reporting - in one cohesive workflow. In short, many of us have turned on our ad blockers and default to other sources to discover solutions. You can filter results by the sharer’s level of authority, reach, engagement, and location. Make sure you show up looking to bring value first without expecting anything in return – you have to trust that approach will bring returns.”. You may be able to find potential candidates from the speaker line-up who are already seen as experts in their field. You can build an entire career off of having a handful of strategic partnerships. Generate leads and acquire more customers: You can track this through conversions and sales. 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